Animation Director: Alex Bernas
Art Director: Claire Kang

Working closely with the team at Nike Yoga, I animated this short introduction as well as several iterations for different platforms to tie in with the launch of their 2021 Fall collection.

We worked hard to achieve an authentic, hand-drawn feel, roughing the animation in TVPaint and then adding the textures in Photoshop.

 
NikeYoga_Fa21_TextureTest_v1.jpg
 
Yoga_Ref_logov3_Smooth.jpg
Yoga_Ref_logov4.jpg